The present study examines “styles” in a feature
article of a British childcare magazine, Junior, in terms of critical
discourse analysis (CDA). It aims to identify styles by focusing on modality,
evaluation, and personal pronouns, and to reveal how the author identifies
herself in relation to parents’ participation in childcare. Although Junior
is a childcare magazine for parents, it displays a difference between mothers
and fathers in Identification of the necessity/possibility of performing
childcare activities. The assumption represented is that it is more necessary
for mothers to perform strategies related to childcare than for fathers to do
so. Furthermore, the home in which the mother is the first to perform childcare
activities is represented as a precondition. This is problematic because the
magazine targets not only mothers but also fathers and because there are a
variety of family structures and styles in modern societies. However, the
author assumes a family that consists of a father, mother, and child/children
as the standard. By not showing the possibility of other family structures or
styles, the author implicates that they cannot form a happy home.
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